Last week, Umbra Institute International Marketing class went on a field trip to the San Francesco d'Assisi Airport in Perugia, launching the service-learning project portion of the class.
Airport Managing Director Piervittorio Farabbi gave the students a tour of the newly-remodeled airport, explaining its various services and how it can improve. Farabbi listed several projects that the Umbra International Marketing students will begin to work on, from creating a duty-free store to brainstorming strategies to market the international airport abroad.
“The partnership with the airport offers students a different perspective of international marketing,” said Julie Falk, co-program manager of the Umbra Community Engagement program. “It’s a concrete project that students can actually work on – and it has real benefits for the airport. And they get to meet people in the business world who have a lot of experience and are still willing to listen to the students’ ideas.”
The International Marketing class will dedicate the rest of the semester to the projects.
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